Technology

How watermarking on the distribution side enables studios to make security decisions about the safe consumption of material

As a result of the Covid-19 pandemic, which spread throughout the globe in a matter of days, video streaming has risen to the top of the food chain as a preferred method of consuming media. Because of this, the volume and scope of content piracy has also expanded significantly in recent years. Anti-piracy and content protection solutions have consequently become essential for studios, OTT providers and content owners to track the source of infringement and restrict access to premium content.

While content owners can rely on  DRM protected content to prevent unauthorised access, forensic watermarking solutions are still required to identify the actual source of pirated streams without hurting the viewing experience. There are numerous studios that give streaming video content to various media organisations, broadcasting channels or streaming services for use. Therefore, it is imperative to keep tabs on the distribution channels in order to identify the source of video leaks.

Distribution on the server side. Both the source and goal of distribution can be identified via watermarking to ensure that content leakage can be traced, no matter what type of devices are being utilised. The  video watermarking data can be recovered and evaluated once illegal content has been recognised and identified.. When looking for the original watermark, the watermark detector examines each frame of the video asset in detail. Detector uses original embedding key to decipher and decode watermarks Detection of the watermark payload can be used to identify the leaker.

By using watermarking technology, studios can identify safe distribution channels and penalise those that don’t, while rewarding the ones that are secure enough. Cloud-based VoD and encoder integration are supported by this system. Video streams can also contain subscriber-specific watermarks that are virtually undetectable to the human eye. As a result, content owners can track down the account that illegally distributed their asset and suspend it if it is traced back to them.

It is also possible to trace the video’s final permitted recipient to identify the infringer. DRM and forensic watermarking must be implemented by all content studios to assure end-to-end protection for premium material and dissuade cybercriminals, prevent exploitation of their copyrighted content, and preserve income streams.